Marketing & Communications Creative Brief

Please complete the following form to request a marketing project. All fields marked with an asterisk are required for every project. The remaining fields may be used for any project but must be filled in for larger projects that require heavy content or creative concepting.

Name of Requester *

First

Last

Division *

Services Needed:

Print Materials
Public Relations
Video Production
Website

Objectives

What's the purpose of this project? *

Format

What formats would you like to use? *

Does it need to be a specific length or size? *

Is there a particular person this message should be coming from? *

Audience

Who are we speaking to? Please include as much information as you have on the target audience, such as age range, gender, interests, etc. *

Focus

What’s the most important thing to say or show? *

Additional Information

Creative ideas or anything else the marketing team needs to know? *

Deadline

When does the final deliverable need to be ready? *

Budget

What is the budget for this project? What budget line will the project come from? (If no budget is needed for this project, please type N/A.) *