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Gehan Dhameeth, Ph.D., DBA

Office: OEC 111
Phone: (417) 873-6830
E-Mail: gdhameeth@drury.edu

Fall 2024 Office Hours

Tuesday
9 a.m. – Noon
1:30 – 2:30 p.m.

Thursday
9 a.m. – Noon
1:30 – 2:30 p.m.

Gehan Dhameeth, Ph.D., DBA

Visiting Associate Professor of Marketing

Dr. Dhameeth is a distinguished academic professional with a robust business education and leadership background. He is a visiting associate professor of marketing at the Breech School of Business Administration (AACSB) at Drury University, Missouri, USA.

His academic journey encompasses a Bachelor’s degree in Business Administration from the University of Colombo, an MBA from the University of Wales (UK), an M.Sc. in Business Data Analytics from Maryville University (USA), a Doctoral Degree in Business Administration from Jones International University (USA), and a Ph.D. from the University of the Cumberlands (USA).

Beyond his roles within academia, Dr. Dhameeth has extended his expertise as an external supervisor for Ph.D. programs at Stockholm University and as an adjunct faculty member at the Metropolitan College of New York (ACBSP), Farmingdale State College—New York (AACSB), Ithaca College—New York (AACSB), and the University of the Cumberland—Kentucky. He brings a wealth of experience to his teaching, having undergone specialized training in case-method teaching at Harvard Business School, Boston, Massachusetts, USA.

Dr. Dhameeth’s research and teaching focus primarily on Marketing and Management, specializing in customer satisfaction modeling. His scholarly contributions have been widely disseminated through publication in reputable Marketing and Management Journals and presentations at international conferences worldwide.

Within his teaching portfolio, Dr. Dhameeth covers various subjects, including marketing, management, business strategy, brand management, international marketing, and quantitative courses such as business analytics, visual analytics, marketing analytics, application of AI in sales and marketing, application of AI in the healthcare industry, and

Neural Networks and Deep Learning. He also offers courses on AI applications in various domains such as sales and marketing, healthcare, marketing decision-making, neural networks, and deep learning.

Furthermore, Dr. Dhameeth is a journal editor for esteemed publications like the Journal of Brand Management. Notably, during his tenure at Wells College, he chaired the Business Major Program for over seven years, contributing significantly to securing approval from the New York State Education Department (NYSED) for the Business Major (BSc. Business) at the institution and setting up articulation agreements with Cayuga Community College (CCC) and Monroe Community College (MCC) Rochester, New York.

With a rich background spanning over twenty years of corporate experience, Dr. Dhameeth has cultivated expertise through roles with multinational organizations such as Nestle Swiss, Clipsal Australia, and TVS India. His professional journey includes diverse roles, from Sales Representative to Group Director of Marketing for FT Holdings (Hong Kong), with international training experiences in countries such as Germany, Austria, Italy, Australia, and India.

Education

  • Doctor of Philosophy (Ph.D. – Marketing) University of the Cumberlands (USA), 2023
  • Doctor of Business Administration (DBA - Marketing)- Jones Intel University (USA), 2012
  • Master of Science (M.Sc. - Data Analytics) Maryville University (USA), 2019
  • Master of Business Administration (MBA - Marketing) University of Cardiff (UK), 2006
  • Bachelor of Business Administration (BBA - Marketing)University of Colombo (SL), 2002

Conference Proceedings and Attendance

Presented a paper- “Measuring Online Customer Satisfaction Based on Customer Reviews: A Topic Modeling Method Using Latent Dirichlet Allocation (LDA) Algorithm,” at the International Business Analytics Conference for Academic and Industry Professionals at Fredonia State University of New York (SUNY), May 3-4, 2024.

Presented an “Online Customer Satisfaction: A Critical Evaluation of Grounded Theories” paper

at the International Conference on Interdisciplinary Research in Social Sciences on February 20, 2023, in Dubai.

Attended the 7th Annual Celebration of Scholarship at Farmingdale State College on December 9th, 2022, in New York, USA.

Presented a “Customer Satisfaction Measurement Modeling based on Customer Online Reviews: A Literature Review” paper at the Business and Economic Seminar at Farmingdale State College (SUNY) on September 29, 2022, in New York, USA.

Attended the Global Conference on Service and Retail Management via Zoom and presented a paper on “Measuring Mediating Effects of Intrapreneurship Mindset and Skills on Organizational Performance and Growth: An Empirical Investigation on Indigenous Organizations in Sri Lanka”- May 10-14, 2021

Participated in the ACBSP 2020 Region 1 Fall Conference held between October 29- 30, 2020

Digital Marketing Conference – DIGIMARCON- held between May 9-10, 2019, at Marriott Marquis Hotel, New York, USA

Presented and published a conference proceeding paper on Predictive Modeling of the Brand Equity: Analysis Based on the Multiple Logistic Regression and Backward Stepwise Model Selection Methods at the ICAMEIT 2019 Barcelona, Spain, November 3-4, 2019

Presented a paper on “The Millennials: Insights to Brand Behavior for Brand Management Strategies” at the WEI International Academic Conference at Harvard Faculty Club in Boston, USA, August 1, 2018

5th International MT Conference, December 27-28, 2017, Milan, Italy. Presented a paper on “Modeling Moderating Effects of Customer Lifetime Value (CLV) and Referral Value (CRV) on Customer Service of Frontline Employees for Customer and Organizational Satisfaction: A Comparative Analysis.”

Northeastern Association of Business, Economics, and Technology (NABET) Conference, October 26-27, 2017, State College, Pennsylvania. The USA. Presented a paper on “The Millennials: Insights to Brand Behavior for Brand Management Strategies.”

International Conference on Research Developments in Humanities, Social Sciences, and Interdisciplinary Studies, January 8-9, 2017, Bali, Indonesia. “Customer Lifetime Value: The Illusion”

International Conference on Research Developments in Humanities, Social Sciences, and Interdisciplinary Studies, January 8-9, 2017, Bali, Indonesia. “Vin to Wine: An Analysis of Value Construction or Destruction at the Point of Production”

International Symposium on Business and Social Science, December 2-4, 2015, Tokyo, Japan. Conference proceedings paper on “Assessing and Modeling College Undergraduate Market.”

Clute International Business & Education Conferences Program, New York, USA- August 2-6, 2015. “Influence of Cultural Factors for Global Brand Management (revised paper)”

Jones International University Virtual Research Conference, November 5, 2014. “Influence of Cultural Factors for Global Brand Management”

9th International Conference on Interdisciplinary Social Science held June 11-13, 2014, at the University of British Columbia (UBC), Vancouver, Canada. “A study on the Relationship Between Strategy Awareness and Employee Commitment for Organizational Success (study I).”

International Conference on Business Management and Information Systems/ Volume II (ICBMIS 2013) was held at the Institute of Management Technology, Dubai (UAE), from November 19-21, 2013. Concept Paper on “A Study on Corporate Strategy Awareness and Employee Commitment for Organizational Success” (Conference Proceedings)

Business & Economics and Management Track at “2013 Orlando International Academic Conference” held from March 21-23, 2013

Las Vegas International Academic Conference held in Las Vegas, Nevada, USA, between October 15th and October 17th, 2012, on “An Empirical Investigation on Leadership Styles Applied for Global Brand Management of Multinational Organizations in the United States” Conference Proceedings ISSN Number: 1539-8757 (print); 2157-9660

15th International Conference held in Berlin, Germany, June 20-23rd 2012, organized by American Society of Business and Behavioral Science- “A Study on Consideration of Multicultural Perspectives for Global Brand Management in Multinational Consumer Banks Operating in the United States” Conference Proceedings ISSN Number: 1934-0583

Peer-Reviewed Journal Articles Published

Dhameeth, S.G. (2024) “Measuring Online Customer Satisfaction Based on Customer Review: Topic Modeling Method Using Latent Dirichlet Allocation (LDA) Algorithm” – Journal of Marketing and Supply Chain Management. ISSN 2754-6683- DOI: doi.org/10.47363/JMSCM/2024(3)120

Barbutiu, S.M., De Silva, T., Dhameeth, S.G., & Wakunuma, K. (2021) “Empowerment Through

Women Entrepreneurship: A Case from the Beauty Salon Sector in Sri Lanka” – Journal of Women’s Entrepreneurship and Education, (2021, No. 1-2, 121-146). DOI: 10.28934/jwee21.12.pp121-146 JEL: M13

Dhameeth, G.S., & Diaz, L. (2021) “The Role of Managerial Accountants and the Implementation and Monitoring of the Balanced Scorecard Metrics: A Literature Review” – Journal of Research in Economics and Management, 6(2), pp.28-40. ISSN 2470-4407 (Print) ISSN 2470-4393 (Online). DOI:10.22158/rem.v6n2p28 – URL: http://dx.doi.org/10.22158/rem.v6n1p28

Dhameeth, G.S., & Diaz, L. (2021) “US Real GDP Growth and Impact of Covid- 19” – Journal of Research in Economics and Management, 6(2), pp.20-27. ISSN 2470-4407 (Print) ISSN 2470-4393 (Online). DOI:10.22158/rem.v6n2p20 – URL: http://dx.doi.org/10.22158/rem.v6n1p20

Dhameeth, G.S., Diaz, L., & Pieries, W.N.J. (2021) “Measuring Mediating Effects of Intrapreneurship Mindset and Skills on Organizational Performance and Growth: An Empirical Investigation on Indigenous Organizations in Sri Lanka” – Journal of Research in Economics and Management, 6(1), pp.140- 153. ISSN 2470-4407 (Print) ISSN 2470-4393 (Online). DOI:10.22158/rem.v6n1p140 – URL:http://dx.doi.org/10.22158/rem.v6n1p140

Dhameeth, G.D., Dissanayake, D.M.R., Gagnon, D., & Shannon,C. (2020) “Modeling Moderating Effects of Customer Lifetime Value and Referral Value on Customer Service of Frontline Employees for Customer and Organizational Satisfaction: A Comparative Analysis” -Journal of Marketing Management, 8(2), pp. 56-68. DOI: 10.15640/jmm.v8n2a6. URL: http://dx.doi.org/10.15640/jmm.v8n2a6

Dhameeth, G.S. (2019) “Predictive Modeling of the Brand Equity: Analysis Based on Multiple Logistic Regression and Backward Stepwise Model Selection Methods”- International Journal of Data Science and Analysis (IJDSA): ISSN: 2575-1883 (Print)/ ISSN: 2575-1891 (Online)- Vol. 5, No. 4, 2019, pp. 67-72. DOI: 10.11648/j.ijdsa.20190504.13

Babijtchouk, O., Dames D.D., Dhameeth S. G., Sleezer A., Smith E. (2017) “The Millennials: Insights to Brand Behavior for Brand Management Strategies” – Journal of Management and Strategy (Vol. 9, No. 3; 2018: ISSN 1923-3965 E-ISSN 1923-3973)

Dhameeth, G.S. & Yamamoto O. (June 2017) “Relationship Between Millennials and Brand Loyalty: Mediating Brand Loyalty Factors” – Journal of Business Theory and Practice (Volume 05, Issue 03,2017: ISSN 2372-9759)

Dhameeth, G.S. (June 2016) “Vine to Wine: An Analysis of Value Construction or Destruction at the Point of Production” – Journal of Social and Administrative Sciences (Volume 03, Issue 02)

Dhameeth, G.S. & Constantine, D. (2015) “Producing Ethanol from Switchgrass; A Literature Review on a Business Feasibility” – Journal of Basic and Applied Research International (ISSN: 2395-3438) (Print), 2395-3446 (Online))- Vol.-14, Issue-3 (Nov 2015).

Kaempffe, E. & Shanmuganathan, G.D. (2015) “Leadership and Team Performance Relationship: Case Analysis” Scholars Journal of Economics, Business, and Management (SJEBM); ISSN 2348-5302 (Online) & ISSN 2348- 8875 (Print)- Vol.-2, Issue-1 (Jan 2015)

Shanmuganathan, G. D. (2014) “Influence of Cultural Factors for Global Brand Management.” Journal of Business and Management (JBM), Vol. 3, Issue 4, 2014, 40-47. ISSN 2291-1995

Gagnon, D. A., Moore, Gregory M., & Shanmuganathan, G. D. (2014) “Factors Mediating between Employee Strategy Awareness and Commitment to Organizational Success.” – Journal of Management and Sustainability (JMS) Vol. 4, No. 4, December 2014 issue. ISSN 1925-4725 (Print)

Depoo, T. & Shanmuganathan, G.D. (2013) “Leadership Styles Applied for Global Brand Management of Multinational Organizations in The United States”- Open Journal of Business and Management (OJBM) Paper ID: 1530003 – Vol 01, Number 02, July 2013

Shanmuganathan, G.D. (2012), “An Investigation on Consideration of Multicultural Perspectives for Brand Management in Multinational Organizations in the United States”- American Society of Business and Behavioral Science – ISSN 1934-0583: p170-178

Books and Paper Articles

Dhameeth (2019) “Artificial Intelligence in Marketing Decisions” in Biznomics Magazine in Sri Lanka.

Shanmuganathan (2009), “Importance of Customer Mindset in Economic Turbulence” Business Journal Chamber of Commerce, Staten Island, New York

Shanmuganathan (2005), “Distribution Management” Postgraduate Diploma in Marketing Recommended Textbook